Resume

Product Strategy Consultant & Board Advisor
Early-Stage Startups & Non-Profits | 2023 – Present
Advised founders and executive teams across AI, gaming, e-commerce, B2C, and non-profit sectors on product vision, go-to-market strategy, and early-stage execution.

Partnered with startup teams to define zero-to-one product strategies and scalable roadmaps based on early user insights and market signals.
Led design and UX reviews, establishing high-impact product foundations in fast-paced environments.
Helped organizations accelerate GTM motion, improve product-market fit, and implement lean, outcome-driven product practices.
Served as a thought partner to CEOs and leadership teams, offering guidance on prioritization, growth strategy, and team development.
Maintained a close pulse on emerging technologies and trends, deepening expertise in building innovative, user-centric products from the ground up.

SVP, Product
Saks Fifth Avenue – New York, NY | 2021 – 2023
Responsible for all aspects of the customer facing shopping experience for 1M+ daily customers on saks.com and mobile app. Built and led a 90 person organization including Product, UX, Engineering, User Research, and AI/ML.

Delivered 500+ site enhancements across signup, payments, search, personalization, loyalty program, and browsing experience.
Improved conversion by 120%, doubling revenue in two years.
Implemented new mobile shopping experiences improving App Store ratings from 3.5 to 4.9 stars.
Improved known customer shopping vs anonymous by 80%
Partnered with luxury brands to launch custom storefronts inside Saks.com.
Modernized tech stack with headless architecture enabling rapid innovation, increased release velocity, and site reliability.
Established A/B testing infrastructure and built Saks’ first in-house user research team.
Developed ML/AI based fraud detection, customer segmentation, and on-site personalization.
Built internal recruiting function successfully acquiring talent from top tier tech companies Amazon, Meta, Google and others.
Developed and launched internal beta program to engage Saks employees as internal feedback loop for product innovation.
Responsible for all communications to CEO, BOD, and investors. Prepped tech S1 content and trained for national media PR tour.
Managed +$20M budget, routinely delivering ahead of schedule, and under estimated costs.

Product Leader
Amazon Web Services – Seattle, WA | 2016 – 2020
Product leader focused on roadmap strategy, customer implementations, product marketing and GTM strategy for Amazon QuickSight, AWS’s scalable BI/analytics platform.

Led development of roadmap, packaging, and launch plans leading to triple digit growth 4 years in a row.
Successfully launched AI/ML-powered analytics features to enhance insight delivery and user experience.
Worked with Fortune 500 customers to improve product, guide adoption, and secure large scale deployments.
Worked across AMZN to develop strategic partnerships and drive internal adoption, replacing external BI tools inside the company.
Helped develop our industry first “session-based” pricing model leveraging our scale and low cost to facilitate large scale embedded analytics use cases, and enterprise wide deployments.
Successfully developed business case for AWS leadership to create specialized sales group to drive QS adoption and increase sales velocity.
Took over Product Marketing, and built all aspects of our customer acquisition and onboarding frameworks including email campaigns, video production, website, blog, newsletters, webinars, sales training/materials, and live events including re:Invent.
Contributed to all WBR’s, bi-annual operational planning docs, and regularly developed strategic narratives for AWS leadership.

Co-Founder/CEO
Roambi (Acquired by SAP) – San Diego, CA | 2014 – 2016
Promoted from Head of Product to CEO in 2014. Guided two years of growth culminating in the company being acquired by SAP in 2016.

Led 150-person global team; grew ARR and led expansion into new market segments.
Reduced CAC by 30% with more efficient inside sales motion and reseller program.
Built strategic alliances with Apple, Salesforce, and SAP to increase sales pipeline while controlling costs.
Launched new SaaS product offering for SMBs opening up a new market segment, contributing to revenue growth.
Secured 7-figure enterprise deals with top global CIOs at Barclays, HSBC, AirBnB, Coca Cola and others.
Successfully led negotiations during company acquisition by SAP, and guided ensuing product/team integration post merger.

Co-Founder/Head of Product
Roambi (Acquired by SAP) – San Diego, CA | 2008 – 2014
Roambi was an award winning mobile B2B app that I created, guiding the product from concept to a top rated enterprise solution. Managed product, design, and product marketing from inception through Series C. Promoted to CEO in 2014.

Led product, design, marketing, and customer research teams across multiple releases.
Launched four award-winning mobile analytics products with 3.5M+ downloads, and routinely featured in App Store for 7 years.
Granted five patents for novel mobile UI/UX, and analytics delivery technology.
Deployed at scale (20K+ users) inside top tier enterprise customers including Apple, Nike, Toyota, Costco, Sephora, Novartis, Eli Lilly and others.
Created Customer Advisory Board of Fortune 500 CIOs to shape product roadmap.
Grew ARR by triple digits for the first 5 years.

Sr. Product Solutions Manager
Business Objects (Xcelsius) – Los Angeles, CA | 2005 – 2008
Product strategist and solutions lead for leading interactive dashboard and analytics platform. Worked directly with Fortune 500 CIOs and internal dev teams to design, implement, and deploy enterprise applications.

Delivered 25+ high-impact internal applications, driving adoption and measurable business value across industries for enterprise customers including Apple, Adobe, Walmart, GM, Coca-Cola, Cisco
Achieved an average 80% adoption rate and strong weekly active usage (WAU) across deployed applications, validating design approach and product-market fit within enterprise environments.
Owned end-to-end product lifecycle for client solutions—including requirements, prototyping, user testing, and UI/UX design.
Provided product feedback and feature concepts directly to core development, influencing the Xcelsius roadmap.

Senior Designer
Deutsch LA – Los Angeles, CA | 2000 – 2003

Led design for new business pitches, digital campaigns, website development, and UX initiatives
Worked on projects for large clients including Bank of America, Mitsubishi Motors, and Expedia.
Created end-to-end materials for pitch presentations, including branding systems, visual aids, outdoor/print ads, digital concepts, and physical prototypes—contributing to four major new business wins.
Implemented in-house digital asset management system that improved studio efficiency and workflow by 30%.

EDUCATION

MIT Pro Program, Designing & Building AI Applications
Harvard Business School, Executive Education: Launching New Ventures
Santa Monica College, Attended for two years before dropping out to focus on my professional career

SKILLS & TOOLS

AWARDS

UX Magazine – App of the Year - Roambi
Apple App Store – Roambi was regularly featured in “Best Of” App Store collections, and was pre-installed on all Apple Store demo iPhone/iPads for 6 years.