The Setup

The founding CEO of SuperForest had a vision to make reforestation something people could actively participate in, rather than passively donate to. His initial concept centered on transforming giving into an interactive social experience by introducing challenges, leaderboards, and shared goals to inspire engagement and show collective impact.

I was hired as a product strategy consultant to help evolve the vision, deepening the emotional connection, defining the platform strategy, and building the development plan and team needed to bring it to life.

My Role

I was hired as a Product Strategy Consultant and Advisor, working directly with the founding CEO and development partners to evolve the idea into a full-fledged platform concept. My work included:

• Shaping the product vision and market positioning to sit at the intersection of gaming, social good, and environmental transparency.

• Defining the core gameplay loop and emotional arc that keeps users returning.

• Designing the social and viral growth mechanics to drive community participation and organic onboarding.

• Developing the vision for a transparent backend platform connecting verified reforestation organizations to users.

The Product

Problem Statement

Environmental giving is largely passive, opaque, and emotionally disconnected. Donors click “submit,” receive a receipt, and never see or feel the result of their action. There’s no feedback loop, no attachment, and no reason to come back.

Solution

SuperForest turns climate action into a living, social, and gamified experience. Every real world tree a user plants, corresponds to a “digital twin” that lives in the app as part of the user’s personal “SuperForest”. The more tree’s you plant, the more your SuperForest evolves over time, reflecting your real-world impact in a way that’s tangible, beautiful, and shareable.

User Experience

1. The Forest (Core Gameplay)
Each player starts with an empty plot, and plants their first trees, either by purchasing, earning, or receiving one as a gift. Every tree planted grows both in-game and in real life. The forest continues to mature even when the user is offline, evolving in the background and prompting them to return via notifications to see what’s new.

As players expand their forests, new biomes, rare species, and collector assets appear, similar to progression mechanics in FarmVille, Zoo Tycoon, Grow a Garden (Roblox), and collectible systems inspired by CryptoKitties.

2. Emotional Loop
By creating a personal, evolving world, users build an emotional connection to their impact. Each tree can be tapped to reveal details like species type, the real-world planting site, and ongoing project updates making every forest both a game and a story.

3. The Social Layer
SuperForest integrates social dynamics to make conservation collaborative and viral:

• Trading & Gifting Trees: Users can trade collectible trees with others, fostering community and engagement.

• Gifting to Non-Users: Players can buy and send trees via text or email. When recipients click to claim them, they’re onboarded directly into the app creating a seamless viral loop that grows both forests and the user base.

• Friends & Campaigns: Users visit friends’ forests, participate in shared campaigns, and climb leaderboards to compete on impact.

4. The Brand & Rewards Layer
Limited-edition “signature trees” designed in collaboration with brands or conservation partners become collectible digital assets, rewards that blend altruism, exclusivity, and cultural relevance.

5. Fulfillment Platform
On the back end, SuperForest connects directly with vetted reforestation and conservation organizations through a dedicated partner portal. Where partners can:

• Upload project data, including location, inventory, and cost per tree.

• Receive funds directly from user activity.

• Verify plantings and submit photo or drone updates that flow back into users’ forests.

This creates a closed-loop system of transparency and trust ensuring every digital action has a real, measurable outcome and that users can literally watch the world they’ve helped rebuild.

Summary

SuperForest transforms climate action from a one-time donation into an ongoing, emotionally engaging experience. It combines the nurturing satisfaction of games like FarmVille, Zoo Tycoon, and CryptoKitties with the transparency of real-world impact, creating a platform where people don’t just care about the planet, they play a part in restoring it.