Design Leader
PROFESSIONAL SUMMARY
Product and design leader with a rare blend of creativity, taste, strategic rigor, and operational depth. I began as a designer and art director, evolved through UX into product leadership, and ultimately led integrated organizations across the full product lifecycle. I bring an entrepreneurial background and have created successful new products from the ground up, and have also elevated mature platforms to new standards of design and customer experience driving accelerated growth. I’ve guided transformative work across both B2B and B2C markets, approaching each with the same philosophy: focus on the end user and design for clarity, empathy, and purpose. A systems thinker and creative storyteller, I build high-performing design cultures that unite creativity and strategy, translating complex problems into elegant, scalable, emotionally resonant experiences that move people and businesses forward.
SELECTED ACHIEVEMENTS
• Award winning designer with multiple design patents, recognized for pioneering novel mobile interaction paradigms that influenced design standards across the b2b and b2c industries.
• Built and led integrated product and design organizations across three companies, scaling teams up to +100, and transforming cross-functional collaboration between design, engineering, and product.
• Led 0→1 design for five successful products, each achieving average user ratings of 4.9 stars, and setting new benchmarks for usability, customer satisfaction, and engagement.
• Directed seven major redesigns of existing applications, including UX evolution across mobile, tablet, and desktop platforms and establishing cohesive multi-surface design systems.
• Championed design as a core business discipline, creating company-wide cultures centered on experimentation, data-informed creativity, and human-centered storytelling that reshaped how teams and companies approach product.
WORK EXPERIENCE
Product Strategy Consultant & Advisor (2023 – Present)
Advise founders and executive teams across AI, gaming, e-commerce, and social sectors on product vision, design strategy, and early-stage execution.
Define 0→1 product strategies and scalable roadmaps grounded in user insight and market signals.
Guide UX and creative direction for multiple pre-seed startups, establishing design foundations and rapid-prototyping workflows.
Support go-to-market planning, brand development, and customer acquisition strategies.
Partner with leadership on org design, recruiting, and culture development for high-growth environments.
SVP, Customer Experience, Saks Fifth Avenue (2021 – 2023)
Directed the full customer-facing digital experience for 1M+ daily customers across Saks.com and the mobile app. Founded Saks’ first integrated design and experience organization, uniting Product Design, Research, Engineering, and AI/ML.
Built and scaled a new design team from the ground up across UX, UI, research, and design ops.
Oversaw the complete redesign of Saks’ site and mobile app, establishing a modern, luxury-standard digital experience.
Implemented Saks’ first Figma-based design system, driving visual consistency and faster design-to-development handoff.
Partnered with premier luxury brands to create bespoke digital storefronts with distinct identities inside Saks’ architecture.
Delivered 500+ UX and UI enhancements across checkout, search, personalization, loyalty, and payments.
Elevated app conversion by 120% and App Store rating to 4.9 stars.
Established embedded research and experimentation practices for continuous design optimization.
Represented digital experience strategy to CEO, board, and investors; managed $20M+ budget and executive communications.
Product Leader, Amazon Web Services (2016 – 2020)
Product leader for Amazon QuickSight, AWS’s cloud-scale BI and analytics platform. Influenced a major shift toward a consumer-grade UX for enterprise users.
Guided design direction to make analytics as usable as modern consumer apps.
Introduced custom theming and branding frameworks, allowing customers to match corporate visual guidelines.
Led onboarding and activation redesigns, increasing conversion from sign-up to active use by 70%.
Oversaw product marketing design for web, email, video, and sales enablement assets.
Drove AI/ML-powered insights and data storytelling features to simplify analytics interpretation.
Partnered with enterprise clients to co-design workflows balancing flexibility with simplicity.
Developed strategic demos and narratives for AWS leadership and industry events (incl. re:Invent).
Co-Founder / Head of Product & Design / CEO, Roambi (2008 – 2016)
Created and led design for Roambi, an award-winning, mobile BI platform recognized as a benchmark for “consumerized” enterprise apps. Backed by Sequoia Capital, promoted to CEO by the Board of Directors in 2014 til company was acquired by SAP in 2016.
Built and led the product + design organization, spanning UX, visual design, marketing, and brand.
Defined a unified multi-platform design language across mobile, desktop, and publishing tools.
Directed a complete iOS 7 re-design (1-month turnaround from announcement to beta).
Led multi-device expansion (iPhone → iPad → desktop) while maintaining brand integrity.
Designed corporate branding and white-label theming for enterprise customers.
Invented Roambi’s signature mobile UX, earning 5 design patents and multiple industry awards.
Oversaw all brand and marketing design; created a cohesive, award-winning identity.
Earned Apple accolades (Best in Category – Business, Featured on Apple.com, Pre-installed on Apple Store devices, WWDC showcases).
Established a Customer Advisory Board of Fortune 500 CIOs to inform product direction.
Led design integration post-SAP acquisition, maintaining brand continuity and UX quality.
Product Solutions Manager, Business Objects (2005 – 2008)
Served as design and product strategy lead for Xcelsius, the industry-leading interactive dashboard and analytics platform. Bridged business requirements, data visualization, and user-centered design for enterprise clients.
Partnered with Fortune 500 CIOs to design and implement interactive analytics dashboards simplifying complex data stories.
Led UX and visual design for 25+ internal and customer-facing applications across multiple industries.
Created early design frameworks and component libraries that influenced the core Xcelsius roadmap.
Conducted user research and usability testing to validate layouts, interaction patterns, and storytelling effectiveness.
Collaborated with engineering to translate design prototypes into production, improving delivery speed and adoption.
Senior Designer, Deutsch LA (2000 – 2003)
Senior studio designer for top national ad agency. Created integrated campaigns and digital experiences for Bank of America, Mitsubishi, and Expedia. Implemented early digital asset-management systems improving studio efficiency by 30%.
EDUCATION
MIT Professional Program: Designing & Building AI Applications
Harvard Business School Executive Education: Launching New Ventures
Santa Monica College: Design & Communications
AWARDS & RECOGNITION
UX Magazine App of the Year (Roambi)
Apple App Store Featured “Best of” Collection (Roambi 6 years)
Multiple U.S. Patents for UX and Interaction Design
Top 5 “Best Apps For Business” (Roambi) - Forbes ·
Top 5 “Best Apps For Business” (Roambi) - CNN Money
TOOLS & PLATFORM
Design & Prototyping: Figma · Sketch · Adobe Creative Cloud (Photoshop, Illustrator, After Effects) · Runway · Principle · Framer · Keynote
Collaboration & Documentation: Notion · Miro · Slack · Confluence · Jira · Trello
Design Systems & Experimentation: Zeroheight · Storybook · Optimizely · Maze · Lookback
Analytics & Research: Mixpanel · Hotjar · Tableau · Amplitude · UserTesting
Development & Platforms: iOS · Android · React · Webflow · HTML/CSS · Web Application frameworks
AI & Emerging Tech: ChatGPT · Claude · Midjourney · Gemini · Runway Gen-2
REFERENCES
Private references available upon request, include executives from Amazon, Apple, Saks, Sequoia Capital, Microsoft, and Harvard Business School.