Product Leader
PROFESSIONAL SUMMARY
Growth-driven product leader with a track record of creating and scaling world-class products across consumer, e-commerce, and SaaS industries. I connect visionary product strategy with operational excellence, turning bold ideas into scalable businesses and mature products into engines of continuous growth. A hands-on leader fluent in design, technology, and data analysis, I’ve led cross-functional teams through 0 to 1 innovation, platform expansion, and large-scale transformation to deliver measurable business impact at global scale.
Entrepreneurial by nature and customer-obsessed by experience, I build product-first cultures that thrive on creativity, experimentation, and executional rigor. I champion design-led growth, data-informed decision-making, and a deep focus on the user experience to drive adoption, engagement, and retention. Whether launching new platforms or evolving established products into new markets, my focus remains constant: build products people love, teams believe in, and that businesses grow around.
SELECTED ACHIEVEMENTS
Scaled digital commerce at Saks Fifth Avenue by 2x, improving app conversion by 120% amid 300% traffic growth and raising App Store rating to 4.9 stars.
Drove triple-digit ARR growth and multi-fold expansion of AWS QuickSight, guiding it from pre-launch through product-market fit and enterprise scale.
Founded and scaled Roambi, the award-winning mobile analytics platform with 5M+ App Store downloads, 700 enterprise customers, and 10K+ SMB users, culminating in acquisition by SAP.
Recognized by Apple, Forbes, CNN Money and UX Magazine for excellence in design and innovation; holder of multiple U.S. patents in UX and interaction design.
Built and led multi-disciplinary organizations up to 150 people, integrating product, design, engineering, and marketing to deliver sustained growth and innovation.
EXPERIENCE
SVP Customer Experience, Saks Fifth Avenue · (2021-2023)
Joined during the spin-off of Saks’ digital business into a stand-alone e-commerce company, tasked with building a modern product and customer-experience organization from the ground up. Established the company’s first integrated Product, UX, Engineering, and Research functions, implemented scalable development and experimentation processes, and led digital transformation through a phase of hyper-growth and record revenue expansion. Oversaw the full customer journey across Saks.com and the Saks app, driving major gains in conversion, retention, and customer lifetime value.
Directed 500+ product enhancements across search, checkout, personalization, and loyalty, driving a 120% lift in conversion amid 300% traffic growth and scaling digital revenue by 2x.
Introduced AI-driven personalization and customer segmentation, improving retention, repeat purchase rate, and LTV.
Achieved 80% growth in logged-in customer sessions, unlocking richer personalization, higher retention, and stronger engagement.
Partnered with luxury brands to design custom digital storefronts, enabling curated brand storytelling while maintaining a cohesive Saks experience.
Designed the product and technical architecture for a new points-based loyalty program, expanding beyond the credit-card model to reward purchases, engagement, and digital interactions across all customers.
Led a complete mobile-app redesign, increasing App Store rating from 3.5 to 4.9 stars and driving major engagement gains.
Built Saks’ first design system, experimentation, and research frameworks, embedding a culture of iteration, customer insight, and rapid delivery.
Represented product vision to the CEO, board, and investors; managed a $20M+ annual budget through the company’s hyper-growth phase.
Product Leader, Amazon Web Services (QuickSight) · (2016-2020)
Joined pre-launch to guide QuickSight through its initial product-market-fit phase, defining the value proposition, core user journeys, and early growth levers for AWS’s next-generation analytics platform. Led product strategy, roadmap, and user experience to establish the foundation for scalable adoption among enterprise and developer customers, setting a trajectory of sustained double and triple digit growth across activation, engagement, and retention metrics.
Grew ARR +100% YoY during all four years of tenure by scaling adoption, deepening engagement, and expanding enterprise penetration.
Scaled weekly active creators (WAC) by 3x, increasing the percentage of accounts with 5 or more active creators through improved onboarding, streamlined authoring tools, and collaboration workflows.
Expanded daily active viewers (DAV) by 2.5x, improving DAU/WAU ratio and driving network effects that strengthened logo retention and NRR.
Accelerated account expansion ARR through simplified provisioning, feature packaging, and UX improvements that reduced time to first insight and boosted seat utilization.
Improved GRR by optimizing activation funnels, in-product education, and usage telemetry that enhanced long-term cohort retention.
Introduced AI/ML powered insights and natural-language storytelling, broadening use beyond analysts and increasing product stickiness across roles.
Designed and launched a session based pricing model, improving customer economics, supporting embedded analytics, and expanding into new verticals.
Led product marketing and enablement, developing QuickSight’s narrative, website creative, and customer education strategy. Produced promotional, onboarding, and training content including videos, webinars, and tutorials, and built sales enablement programs that increased awareness, sales velocity, and product adoption.
Co-Founder / CEO / Head of Product & Design, Roambi (Acquired by SAP) · (2008-2016)
Founded and led Roambi, the award-winning mobile analytics and publishing platform that redefined how people consume and communicate data. Backed by Sequoia Capital, Roambi pioneered the consumerization of business software, merging design, storytelling, and enterprise analytics into a single, world-class experience. Promoted to CEO by the Board in 2014 to lead expansion, partnerships, and product evolution, culminating in acquisition by SAP in 2016.
Invented Roambi’s signature mobile UX, earning multiple U.S. patents and recognition from Apple as Best in Category - Business.
Built and scaled a 150-person global team, achieving 5M+ App Store downloads, 700 enterprise customers, and 10K+ SMB/departmental SaaS clients, driving +100% ARR growth YoY for six consecutive years.
Launched Roambi Flow, combining analytics, narrative, and multimedia into interactive magazine style reports, creating a new format for data storytelling.
Developed a white label data publishing platform that enabled firms such as Nielsen to distribute branded live analytics through the App Store, generating new SaaS revenue streams.
Executed a strategic platform expansion from iOS only to Android and desktop, transforming Roambi into a universal data consumption platform used across devices and business functions.
Introduced Roambi Cloud, a multi-tenant SaaS offering that expanded reach to SMBs and departmental users through self-service onboarding and low-touch acquisition.
Formed and chaired a Customer Advisory Board of Fortune 500 executives to shape product vision and strengthen enterprise relationships.
Personally led executive level sales engagements, closing $500K+ enterprise deals and aligning product strategy with customer roadmaps.
Directed product marketing, PR, and customer education, overseeing media relations, promotional campaigns, and training programs that elevated awareness and accelerated adoption.
Following acquisition, led integration of Roambi’s team and technology into SAP’s portfolio, ensuring design continuity and shaping SAP’s mobile analytics GTM strategy.
Product Solution Manager & UX Lead, SAP BusinessObjects · (2005-2008)
Served as product strategy and UX lead for Xcelsius, the leading interactive dashboard and data visualization platform. Helped bridge business intelligence and design thinking to improve usability and adoption across enterprise customers.
Designed next generation visualization and interaction models that influenced BI industry standards and later SAP’s analytics portfolio.
Partnered with enterprise clients to deploy high impact visual analytics achieving 80%+ user adoption.
Collaborated cross functionally to align roadmap, UX design, and customer needs, laying the foundation for Roambi’s mobile first design principles.
Senior Experience Designer, Deutsch LA · (2000-2003)
Led digital design and brand projects for national clients including Bank of America, Mitsubishi Motors, and Expedia, blending creative storytelling with emerging digital technology.
Created early interactive brand experiences integrating motion, content, and commerce, earning multiple agency and client awards.
Established digital design systems that improved delivery efficiency and collaboration across teams.
EDUCATION
MIT Professional Program - Designing & Building AI Applications
Harvard Business School Executive Education - Launching New Ventures
Santa Monica College - Design & Communications
AWARDS & RECOGNITION
Apple App Store "Best Of" (6 years, Roambi) · Apple "Best in Category - Business" (Roambi) · UX Magazine "App of the Year" (Roambi) · 5 U.S. Patents in UX & Interaction Design · Featured on Apple.com and WWDC Showcase
CORE SKILLS
Product Leadership: Full lifecycle product management · Product led growth (PLG) · Experimentation & A/B testing · Monetization strategy · Market expansion · Lifecycle retention · Business model innovation
Experience Design: Consumer experience design · Design systems · Cross platform UX (mobile/web) · Personalization · Journey mapping · Conversion optimization · Data storytelling · Rapid Prototyping · Design thinking strategies
Growth & Analytics: Activation funnel optimization · NRR / GRR management · Time to first insight reduction · User segmentation & cohort analysis · Engagement loops · AI/ML driven personalization
Execution & Culture: Org design & scaling · Cross functional leadership · Strategic planning · Hiring & team development · Executive storytelling · Product vision & evangelism
Technical & Tools: Figma · Mixpanel · Optimizely · Notion · Jira · Tableau · React · iOS · Android · Runway · ChatGPT · Claude · Gemini
REFERENCES
Private references available upon request, include executives from Amazon, Apple, Saks, Sequoia Capital, Microsoft, and Harvard Business School.